We help men tackle binge eating.

The stigma and the shame needs to change. Our mission is to make it easier for guys like us to get the support we need. We are building the most effective support for men who binge eat.

Our Program

Evidence-based CBT with community support.

Digital CBT for the 21st Century

Cognitive Behavioural Therapy (CBT) is the first-line therapy by major healthcare systems for binge eating. We use software to make it engaging — no more pdfs.

Community of like-minded men

There are other men out here. Join the largest community of men who binge eat: be understood and get supported by other guys facing the same problems.

My Story

I'm Richie, I'm 26, from the UK, and I've struggled with binge eating since I was 19.

I didn't fully realise about my binge eating until two years ago when I ate 10,271 calories in 21 hours.

I felt I was living a double life. From the outside it looked good: I'd graduated from Cambridge, I'd started a company the year before, I was sociable at parties. On the inside, I felt like a failure and felt like my life wasn't going anywhere.

As men, we don't learn about eating disorders.

  • Society tells us "it's something women have".
  • Our own brains tell us "it's not manly, it's shameful".
  • Our well-meaning friends tell us "you're fine mate, we all like food".

Luckily, I've had CBT therapy in the last 18 months and am doing better now.

But the stigma and the shame needs to change.

My mission is to make it easier for men like me — and maybe if you're reading this, men like you — to get the help we need. That's why I started Fella.

Sign up for our early community

Get in contact

Want to join our mission, learn more or share your story? Drop us a message below or call us on +44 7771 924446.